How to Give the outside of Your Business a Makeover

While the saying goes “don’t judge a book by its cover”, most people do. And this is true in business as well as literature. If your storefront looks less than welcoming you could lose potential business. Here are some ways you can give the exterior of your office a much needed makeover.

The Building

Drive or walk past your building and pretend that you are a complete stranger to it. Does it look welcoming? Can you easily find it? Evaluating your business with a fresh perspective can be a great way to pinpoint the changes you should make. New siding, a new coat of paint, or a new front door can go a long way to update the look of an edifice.

If your building is off the beaten path you can use sidewalk signs, a custom flag, or see if you can utilize space on a nearby building or billboard to advertise your location. Playing music and opening the front door on good weather days are good tips to make the store feel more inviting. You could have a sidewalk sale and place clearance items on tables outside the store to encourage customers to stop and browse.  

The Landscaping

Greenery goes a long way. Having plants outside of your building instantly gives it a boost and makes it seem more friendly. You can have trees, shrubs, flower beds, hanging baskets, potted plants, and more.

Keep in mind the climate and the upkeep. Certain plants need more TLC than others. So depending on how much time and effort you want to invest in keeping up the landscaping, you may want to work with a professional company. That way they can keep the plants looking great all year round, and you don’t have to.  

The Extras

An extra touch to help the business look a bit more inviting is to have clean and bright windows. The less windows a building has, the less inviting it looks. A stone path can be a charming and subtle way to encourage visitors to wander in. Colorful or personalized awnings can provide shade and help customers identify which front door is yours. A custom flag can be a good choice to add personality and help customers locate your building. You can put charming and easy to read building address numbers on the exterior wall, or have a fun and unique landmark on the grounds that people can not ignore, like a fountain, custom statue, movement sculpture, etc. With an attractive exterior your potential customers will feel welcomed and free to wander in.   

While the saying goes “don’t judge a book by its cover”, most people do. And this is true in business as well as literature. If your storefront looks less than welcoming you could lose potential business. Here are some ways you can give the exterior of your office a much needed makeover.

The Building

Drive or walk past your building and pretend that you are a complete stranger to it. Does it look welcoming? Can you easily find it? Evaluating your business with a fresh perspective can be a great way to pinpoint the changes you should make. New siding, a new coat of paint, or a new front door can go a long way to update the look of an edifice.

If your building is off the beaten path you can use sidewalk signs, a custom flag, or see if you can utilize space on a nearby building or billboard to advertise your location. Playing music and opening the front door on good weather days are good tips to make the store feel more inviting. You could have a sidewalk sale and place clearance items on tables outside the store to encourage customers to stop and browse.  

The Landscaping

Greenery goes a long way. Having plants outside of your building instantly gives it a boost and makes it seem more friendly. You can have trees, shrubs, flower beds, hanging baskets, potted plants, and more.

Keep in mind the climate and the upkeep. Certain plants need more TLC than others. So depending on how much time and effort you want to invest in keeping up the landscaping, you may want to work with a professional company. That way they can keep the plants looking great all year round, and you don’t have to.  

The Extras

An extra touch to help the business look a bit more inviting is to have clean and bright windows. The less windows a building has, the less inviting it looks. A stone path can be a charming and subtle way to encourage visitors to wander in. Colorful or personalized awnings can provide shade and help customers identify which front door is yours. A custom flag can be a good choice to add personality and help customers locate your building. You can put charming and easy to read building address numbers on the exterior wall, or have a fun and unique landmark on the grounds that people can not ignore, like a fountain, custom statue, movement sculpture, etc. With an attractive exterior your potential customers will feel welcomed and free to wander in.   

 can be a good choice to add personality and help customers locate your building. You can put charming and easy to read building address numbers on the exterior wall, or have a fun and unique landmark on the grounds that people can not ignore, like a fountain, custom statue, movement sculpture, etc. With an attractive exterior your potential customers will feel welcomed and free to wander in.   

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